AT-Automation repositions itself for the future

In this article

• Why the new logo?
• What sets AT-Automation apart?
• The new logo: a symbol of evolution and growth
• About AT-Automation
• Ready to master your growth?

Following a comprehensive review of the company’s strategy, including a redefinition of AT-Automation’s identity, mission, and values, a decision was made to adopt a new logo that aligns more closely with the revised corporate vision.

Why the new logo?

The new logo reflects AT-Automation’s revamped corporate strategy. The new tagline, “Master your Growth”, emphasizes the company’s dedication to making their clients in the manufacturing industry smarter en more self-reliant. This commitment is evident in the logical programming approach, user-friendly software, and training opportunities provided to customers. The company also strongly believes in the personal growth of its employees, investing in annual training budgets, workshops, and knowledge-sharing sessions.

What sets AT-Automation apart?

AT-Automation stands out by exclusively collaborating with A-brands, holding a top 3 position als an Ignition integrator in Europe, and adhering strictly to the principle that additional work is only considered as such if it genuinely entails more effort. By sharing all code upon completion, customers become owners of their product.

The new logo: a symbol of evolution and growth

The new logo draws inspiration from the layout of a printed circuit board. The straight lines and rounded corners form a seamless process from A to T. Upon closer inspection, a subtle A is visible in the white space, a nod to ATA from the old logo. The color gradient from orange to red symbolizes growth and progress, paying homage to Ignition in orange and alluding to passion and determination in red. With this new visual identity, AT-Automation demonstrates its readiness for the future, continuing to strive for innovation and fostering the growth of both its customers and employees.

About AT-Automation

Founded by Ard Triepels in 2006, AT-Automation originated from his initial role as a maintenance mechanic in the manufacturing industry. With an additional specialization in programming PLCs that control machinery, the company distinguishes itself early in its existence. When it became apparent that customers sought insights into the meaning of collected data and machine performance, the company became one of the first in the Netherlands and Belgium to focus entirely on the intuitive Ignition platform from the American company Inductive Automation. This allows AT-Automation to support customers throughout the entire automation process from A to Z.

Ready to master your growth?

At AT-Automation, we aim to accelerate your growth and reach new heights of efficiency with our advanced automation solutions. We strongly believe in sharing knowledge and empowering individuals to become masters in industrial automation. Interested in receiving free advice on how our solutions can help your business grow? Feel free to leave your contact details below.